Tag: business

Leadership Lessons To Help Guide You To Excellence

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Marketing Podcast with Tom Peters

Tom Peters, a guest on the Duct Tape Marketing podcastIn this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. He’s out with yet another co-authored book with Nancye Green called — Tom Peters’ Compact Guide to Excellence.

Questions I ask Tom Peters:

  • [2:53] Do you spot trends or destroy them?
  • [5:51] This book that you’ve recently written is very compact — is that part of the message?
  • [7:33] Why was design such a crucial element of this book?
  • [10:16] Do you think great design helps you deliver a great message in a lot fewer words?
  • [12:41] What was your process for creating this book?
  • [15:04] Could you talk about your thoughts on the idea that amateurs talk about strategy?
  • [18:02] Where are people getting culture wrong these days?
  • [26:03] Do you have a favorite quote from the book?
  • [27:53] Where can people connect with you and learn more about your work?

More About Tom

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Safer sharing of well being information with SMART Well being Playing cards

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Two medical professionals talking about something on a laptop screen in front of them.

To assist reduce the unfold of COVID-19 whereas additionally supporting the speedy reopening of companies and faculties, Washington State Division of Well being (DOH) launched WA Confirm, a web-based portal that gives free digital copies of state vaccine information to people.

WA Confirm gives residents with a quick, handy, and reliable strategy to entry and share their vaccination information. It’s rapidly changing into a invaluable software as Washington companies and establishments started adopting new security protocols, together with asking people to confirm proof of their vaccination standing.

Constructed on Microsoft Azure, WA Confirm makes use of SMART Well being Playing cards to show vaccination information as a verifiable QR code that may be printed or saved on a cellular system. SMART Well being Playing cards are a safe various to inconvenient and simply manipulated paper well being information. They’re constructed on an open-code, interoperable framework developed by the Verifiable Scientific Info (VCI) coalition. Microsoft and MITRE are founding members of VCI and serve on its steering committee.

Washington State was not alone in its determination to digitize well being information. The adoption of SMART Well being Playing cards is rising each in the US and overseas. Within the first 12

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Three tech business developments driving enterprise transformation

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Woman wearing glasses while typing on a laptop.

Know-how is deeply embedded in every little thing that we do, from ordering espresso to buying flight offers. Every part is only a faucet away for shoppers, however these easy faucets rely on improvements from software program firms around the globe.

In a market the place companies compete for useful mindshare, an enhanced buyer expertise has by no means been extra necessary for encouraging prospects to have interaction along with your product.

Microsoft lately hosted a dialog with a number of enterprise leaders from completely different industries, together with Casey Hurbis from Rocket Central. We mentioned the best way to tackle change in your personal group whereas additionally calibrating what you are promoting to deal with shifting buyer preferences. It doesn’t matter what stage of digital transformation what you are promoting is in, there are three principal developments you possibly can embrace.

Personalizing the shopper expertise

As high-tech firms modernize their purposes, they’ve the chance to rethink the shopper expertise. They will utterly rework the service for his or her prospects via software program that improves the shopper expertise, will increase engagement, and units new expectations.

Personalization is vital to selling buyer retention, and progressive software program may also help

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What’s a Fractional CMO and What do They Do for Companies

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Wish to develop your small business and place your model for achievement? One of many best methods to take action is hiring a CMO or Chief Advertising and marketing Officer, an skilled, result-driven government liable for all of your advertising and marketing efforts.

However with a median annual wage of over $330,000 many small to mid-sized companies can’t simply afford a CMO. Going through tight budgets and strained sources, these firms should embrace the concept of the fractional CMO and outsource their advertising and marketing efforts in the event that they wish to develop.

That’s what I wish to focus on immediately. What’s a fractional CMO and the providers they supply for small to medium-sized companies.

What’s a Fractional CMO

Let’s begin by explaining one thing a bit less complicated; What’s a CMO?

CMO stands for chief advertising and marketing officer, and it’s the job of the one that defines strategic course and advertising and marketing implementation in a enterprise. The idea of a Chief Advertising and marketing Officer comes from giant enterprises, however it’s a function that has grown exponentially within the final couple of years.

A fractional CMO is mainly a part-time model of this place. Identical to

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Email Marketing – A Powerful Tool for Business Growth

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In the realm of digital marketing, email marketing has proven to be a powerful and effective tool for businesses of all sizes. With its ability to reach a targeted audience, nurture customer relationships, and drive conversions, email marketing has become a cornerstone of successful marketing campaigns. In this article, we’ll delve into the world of email marketing, exploring its benefits, best practices, and strategies to harness its potential for significant business growth.

1. Understanding the Power of Email Marketing

Email marketing remains a relevant and influential marketing strategy, even with the rise of social media and other digital channels. It offers a direct line of communication with your audience, enabling personalized and targeted messaging to engage customers throughout their journey.

2. Building and Growing Your Email List

The foundation of a successful email marketing campaign is a well-curated and constantly growing email list. Encourage website visitors to subscribe to your newsletter, offer incentives such as exclusive content or discounts, and leverage lead magnets to entice potential customers to join your email list.

3. Personalization and Segmentation

Personalization is the key to capturing your audience’s attention and fostering meaningful connections. Segment your email list based on factors like demographics, purchase …

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